Apart from promoting the film, as true patrons of music, we wanted to underline the effort made by the composers, lyricists and singers. Emraan Hashmi, Jubin Nautiyal Create History With Lut Gaye. That way, a song gets a life of its own which has not happened too often with film songs lately. Bhushan Kumar and I decided to create an independent music video for it and release it individually. So this time, it just so happened that we had a great track on our hands but we could not include it in the film’s narrative. I’ve done it on so many occasions in the past for my films. The popular Bollywood actor recently recreated the iconic song for his upcoming film, Cheat India. Fans were also elated to see Emraan Hashmi back with a romantic music video. Inspector Vijay Dandekar is the real story behind Emraan Hashmi’s Lut Gaye song. Fans were so impressed with the story that the views of the song shot up at a steady pace, with like count surging daily. In between the blazing guns and action sequences, Lut Gaye couldn’t fit in the narrative, thus the song was promoted as a single and look how well it has been accepted by the audience."Įlaborating on the method deployed for promoting the film, director Sanjay Gupta said, "Back in the day, we would create a separate music video for the songs we would not include in the film, although the tracks were fantastic to say the least. The original music video of Lut Gaye comes with small notes that narrate the real-life story of Vijay Dandekar. Even though it was originally a part of the film, we went ahead and released the song to build curiosity behind Emraan’s character. Lut Gaye has received a lot of love for its melody and the video. Talking about the story behind Lut Gaye, producer Bhushan Kumar (T-Series) said, "Sanjay and I have always been on the same page and we believe in giving the music of a film a space of its own to bloom and to grow on people. The makers, director Sanjay Gupta and producer Bhushan Kumar, decided to take the route that films took for promotions in the late 1990s-early 2000s. The all-new song ‘Lut Gaye’ in which Emraan Hashmi is performing the Inspector role is celling breaker record-making on. As Vijay Dandekar is an undercover encounter specialist officer so his true identity is hidden. The track which is actually a part of Mumbai Saga’s OST was released by the makers as a single even before releasing any asset or trailer of the high octane action film. The starting and ending part of the song with a flash of the real story of Inspector Vijay Dandekar. Talking about the story behind Lut Gaye, producer Bhushan Kumar (T-Series) says, Sanjay and I have always been on the same page and we believe in giving the music of a film a space of its own.
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